Maybe it was the rebounding of the U.S. economy. Perhaps it was the allure of a Southern climate in the midst of a chilly Fall. Whatever the reason, the Building Component Manufacturers Conference (BCMC) in Charlotte earlier this month was a huge success. In fact, it was the biggest, best attended show BCMC has had in five years. It is fitting, therefore, that the conference’s theme was “gearing up for growth”, especially since the U.S. construction industry appears to be doing just that.
It comes as no surprise to us here at Keymark that things are improving. Like everyone else, we’ve been watching the slow but steady turnaround in the U.S. economy and the construction industry. What was a pleasant surprise to us at this year’s conference, however, was the number of wood-based construction companies looking to branch out into light-gauge steel (LGS) framing. Like the U.S. construction industry itself, it looks like the “Gospel of Light Gauge Steel” has begun to catch fire. The time has come. The appeal of light-gauge steel as a strong, stable, long-lasting, cost-effective, and environmentally friendly framing material can no longer be denied.
For all of the reasons cited above, Keymark chose BCMC as the time and place to unveil KeyTruss, our radical new in-plane truss design. It turns out that our timing was just right. Sure, many conference attendees showed interest in the lab-tested strength and versatility of KeyTruss. But, if truth be told, it was KeyTruss’s promise of up to 30% savings on material and labor costs that that garnered the lion’s share of attention.
Why such a focus on savings in a rebounding industry? Well, our guess is that, if the beleaguered market of the recent past has taught the U.S. construction industry anything, it’s how to “pinch a penny.” And that’s a lesson not likely to be forgotten, even as the industry regains its strength and momentum.
Don’t miss the boat and, most especially, don’t miss out on the savings. Give us a call here at Keymark, and let us show you how KeyTruss and LGS framing can contribute to your company’s bottom line and your customers’ satisfaction.